Respecting the current legislation
Tourism must respect the laws of all kind: local and national legislation, as well as international conventions in which Brazil is a signatory party.

Grant local people's rights
Tourism must search and promote mechanisms and actions aimed at social and environmental respectability, besides economical equitity, including defending human rights and land usage, keeping and enhancing dignity of workers and community.

Protect the environment and biodiversity
Tourism must adopt minimal impact practices over the natural environment in all implemental and operational phases, monitoring and softening its impacts as a way to contribute to the maintainance of dinamic and natural processes in their landscaping, physical and biological aspects, considering the social and economical contexts.

Consider cultural heritage and local values
Tourism must recognise and respect historical and cultural heritage of touristic regions and locations and be planned, implemented and managed in harmony to traditions and cultural values, contributing to their development.

Estimulate social and economical development of touristic locations
Tourism must contribute to the strenghtening of local economy, professional qualification, employment and incoming increases and incentivate local touristic entrepreneurship.

Grant quality of products, processes and attitudes
Tourism must evaluate tourist satisfaction and verify patterns of hygiene, security and information, environmental education and services.

Establish a responsible management and planning
Tourism must establish ethical business procedures, engaging all those involved in touristic activities to social, economical and environmental responsibility, increasing staff, suppliers and tourists commitment in sustaintability, from the setting of its mission, objetives and estrategies to its aims, targets and management processes.

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Sustainability | Serra do Cipó